Blagoevgrad is а city in southwestern Bulgaria, the administrative centre of Blagoevgrad Municipality and of Blagoevgrad Province, with a population of 70,881 inhabitants (as of 2011). It lies on the banks of the Blagoevgradska Bistritsa River.
The city is the economic and cultural centre of southwestern Bulgaria. It is located in the valley of the Struma River at the foot of the Rila Mountains, 101 kilometres (63 miles) south of Sofia, close to the border with North Macedonia. Blagoevgrad features a pedestrian downtown with preserved 19th-century architecture and numerous restaurants, cafés, coffee shops, and boutiques.